World’s leading companies and non-profit organisations are supporting the development of the first global consumer label identifying products made with wind energy; called the WindMade initiative . The push comes based on the growing public hunger for more sustainable products.
According to the Global Wind Energy Council (GWEC), an international survey of more than 25,000 consumers shows that 92% of respondents believe renewable energy is a good solution to mitigating climate change, and most of them would prefer products made with wind energy, even at a premium.
The European Wind Energy Association (EWEA) strongly endorses this new initiative as an excellent way of giving consumers choice, and making people more aware of wind energy: hoping that it might also impact positively on policy makers is an added bonus. EWEA believes WindMade has great potential to be successful as governments struggle to reach an international agreement on cutting emissions and more and more organisations and citizens are looking towards renewable energy as a solution to the toxic, expensive addiction to oil and coal.
The companies wanting to use the WindMade label for their communications or products will undergo a certification process to verify their wind energy procurement. The standard for certification is currently being developed by a technical expert group.
The WindMade initiative will be presented in more detail during the World Economic Forum in Davos on 28 February.
Is this a better way of promoting renewable energy rather than subsidies and incentives?